Clinic patients
83 new patients recorded.
The clinic recorded 83 new patients in August. The focus is on helping people reached by the new campaigns take the next step and book.
01
Summary
August at a glance.
August’s campaigns attracted interest. Answering more calls and following up on enquiries are the priorities for turning that interest into bookings.
Paid marketing
Google and Meta attracted interest.
Google Ads generated 201 clicks, while Meta delivered 267 landing-page views. The next focus is turning this interest into phone enquiries and bookings.
Priority
Unanswered enquiries need follow-up.
40 of 53 tracked inbound calls were marked missed or voicemail. Prompt callbacks from reception are the immediate priority for recovering potential bookings.
02
Creatives
Creative delivery for August.
39 static graphics were delivered for August’s campaigns.
Myth vs Fact
August campaign creative.
Open graphic ↗POV: You keep saying next week
August campaign creative.
Open graphic ↗View all 39 graphics
Graphic 1 ↗Graphic 2 ↗Graphic 3 ↗Graphic 4 ↗Graphic 5 ↗Graphic 6 ↗Graphic 7 ↗Graphic 8 ↗Graphic 9 ↗Graphic 10 ↗Graphic 11 ↗Graphic 12 ↗Graphic 13 ↗Graphic 14 ↗Graphic 15 ↗Graphic 16 ↗Graphic 17 ↗Graphic 18 ↗Graphic 19 ↗Graphic 20 ↗Graphic 21 ↗Graphic 22 ↗Graphic 23 ↗Graphic 24 ↗Graphic 25 ↗Graphic 26 ↗Graphic 27 ↗Graphic 28 ↗Graphic 29 ↗Graphic 30 ↗Graphic 31 ↗Graphic 32 ↗Graphic 33 ↗Graphic 34 ↗Graphic 35 ↗Graphic 36 ↗Graphic 37 ↗Graphic 38 ↗Graphic 39 ↗
03
New Patients
New patient numbers.
The clinic recorded 83 new patients in August. Building a consistent flow of enquiries and bookings is the focus for the months ahead.
August 2026
83
Clinic-wide new patient count
July 2026
101
Previous month
August 2025
89
Same month last year
| Month | 2024 | 2025 | 2026 |
|---|---|---|---|
| January | — | 131 | 122 |
| February | 26 | 91 | 125 |
| March | 33 | 78 | 126 |
| April | 63 | 124 | 91 |
| May | 57 | 112 | 108 |
| June | 73 | 92 | 106 |
| July | 71 | 131 | 101 |
| August | 84 | 89 | 83 |
| September | 72 | 81 | — |
| October | 61 | 81 | — |
| November | 95 | 110 | — |
| December | 116 | 101 | — |
August’s campaign interest creates an opportunity to grow.
Alongside the clinic’s 83 new patients, the new campaigns generated 201 Google Ads clicks and 267 Meta landing-page views, creating opportunities to reach prospective patients. Our focus is on attracting relevant enquiries, with reception’s call handling and follow-up helping turn that interest into appointments.
04
Leads
Recorded enquiries need booking updates.
46 opportunities were registered in August. A lead opportunity can involve several calls; reception needs to confirm booking stages against patient records.
Registered opportunities
46
45 New Lead · 1 Booked
Marked Booked
1
45 opportunities remain at New Lead
Lead sources
Percentages are rounded.
Booking progress
New Lead means no booking-stage update has been recorded in the Shoutout app.
Regular follow-up is essential to securing bookings.
One opportunity is marked Booked, while 45 remain at New Lead. Reception needs to check the Shoutout app regularly, confirm patient bookings, update the pipeline and follow up with enquiries that still need an appointment.
05
Calls
How calls were handled.
The answer rate was low at 24.5%, with only 13 of 53 calls answered. Improving phone coverage is a priority.
Inbound calls
53
32 first-time calls · 21 repeat calls
Answer rate
24.5%
Only 13 of 53 calls answered
Missed + voicemail
40
75.5% of tracked calls
Average answered-call duration
1:13
10 of 13 answered calls; 3 had no duration
Call outcomes
Source types
The 4 unattributed calls used the Google Ads phone number, but their traffic source was not identified. The other 49 calls used website tracking numbers.
Unanswered calls put potential bookings at risk. This needs immediate attention.
40 of 53 calls were missed or sent to voicemail. Advertising can bring people to the phone, but those enquiries can be lost if callers cannot reach the team. We recommend dedicated phone coverage, a backup team member and prompt callbacks from reception to recover these opportunities.
Tracked calls include repeat callers and may include existing patients; they are not a count of new patients.
06
Meta Ads
A new campaign brought landing-page traffic.
The Meta traffic campaign launched on 7 August, with ads running from 8–31 August.
Spend
$364.45
August delivery
Reach
11,560
32,497 impressions · 2.8 frequency
Link clicks
441
525 total clicks
Landing-page views
267
$1.36 per view
Link clicks measure clicks on the ad’s link; landing-page views measure recorded page loads. Not every link click results in a recorded page load.
| Metric | August result |
|---|---|
| Cost per click (all clicks) | $0.69 |
| Cost per link click | $0.83 |
| Link click-through rate | 1.4% |
| Cost per 1,000 impressions | $11.21 |
| Creative | Spend | Link clicks | Landing-page views |
|---|---|---|---|
| Tooth bothering you today? | $173.84 | 218 | 143 |
| A straighter smile has been on your mind | $133.06 | 154 | 89 |
| Other 8 delivered ads | $57.55 | 69 | 35 |
Immediate dental concerns are a promising message to build on.
The tooth-pain ad brought people to the landing page more efficiently than the straighter-smile ad, suggesting that a current concern may give people a stronger reason to act. Our next creative tests focus on immediate dental needs and a clear prompt to call, with results assessed through phone enquiries and reception-confirmed bookings.
07
Google Ads
Google Ads recorded 82 conversion actions.
The New Patients + Emergency search campaign accounted for August’s Google Ads spend and clicks.
Spend
$2,028.75
August advertising spend
Clicks
201
1,696 impressions
Conversion actions
82
Ad actions, not confirmed bookings
Cost / conversion
$24.74
Per recorded ad action
| Campaign | Spend | Clicks | Click rate | Cost per click |
|---|---|---|---|---|
| New Patients + Emergency | $2,028.75 | 201 | 11.85% | $10.09 |
Search ads are attracting interest from people looking for dental care.
The click-through rate suggests the ads are connecting with searchers. At around $10 per click, the key consideration is how effectively that traffic generates enquiries. Reception’s pipeline updates are key to understanding which enquiries progress to bookings.
Google Ads actions can include repeat activity and are counted separately from opportunities in the Shoutout app. Total Google and Meta advertising spend was $2,393.20.
08
Website & SEO
August website activity.
Website sessions reached 1,012 in August, compared with 629 in July (+60.9%).
Sessions / visits
1,012
383 more than July
Users
760
People who visited the website
Page views
1,744
August total
Engagement rate
39.4%
54.1% in July · down 14.7 percentage points
Session sources
Channel totals differ from the overall total by one session (1,013 versus 1,012). Percentages are rounded.
Organic search was the largest traffic source.
Unpaid search accounted for 461 sessions (45.6%), followed by paid social with 393 (38.8%). Together, they accounted for 84.4% of website sessions.
More visits, but a lower engagement rate.
Sessions increased by 60.9%, while engagement fell from 54.1% to 39.4%. Our next analysis focuses on engagement by channel to identify improvements to campaign messaging and landing-page content.
09
Landing Page
Landing-page call activity.
49 of August’s 53 tracked calls were associated with the campaign landing page.
Tracked activity
49 tracked calls.
48 calls were attributed to paid Google traffic and 1 to direct traffic. The total includes repeat calls.
Phone enquiries
The landing page is a key route to calling.
Most tracked calls were associated with the campaign landing page. Answering these calls promptly is essential to help interested patients book.
Bookings
The next step happens on the phone.
Patients book by calling the clinic. Clear appointment options and prompt callbacks can help turn landing-page interest into bookings.
Meta’s 267 landing-page views are not confirmed as visits to this campaign page.
10
Wins
August campaign highlights.
Search ads attracted clicks, Meta brought landing-page visits and new graphics supported campaign messaging.
Google Ads
201 search ad clicks.
The active search campaign recorded 1,696 impressions and 201 clicks at an 11.85% click-through rate.
Meta
267 landing-page views.
The traffic campaign generated 267 views at $1.36 each during 24 delivery days.
Creatives
39 static graphics delivered.
A collection of graphics covering dental care and appointment reminders.
11
Action Plan
Priorities for the coming months.
Our recommended next steps combine campaign improvements from Shoutout Digital with call answering and follow-up from reception.
Clinic reception
Call answering needs immediate attention.
With only 24.5% of calls answered, we recommend dedicated reception coverage, a backup team member and prompt callbacks for callers who still need help.
Clinic reception
Regular pipeline updates and follow-up.
Reception needs to check the Shoutout app regularly, match enquiries to patient names and confirmed bookings, and update each pipeline stage. Patients who have not booked need follow-up from reception.
Shoutout Digital
Google Ads enquiry quality and bookings.
Our focus is on how Google Ads enquiries progress to bookings, using reception’s updates in the Shoutout app to assess results beyond clicks.
Shoutout Digital
Our next creative tests for Meta.
The tooth-pain ad brought landing-page visits more efficiently than the straighter-smile ad. Our next creative tests build on this theme with a clear prompt to call, using phone enquiries and page-view costs to assess performance.